Leads Plus
The Leads Plus Mission Statement
Sell. Recruit. Train. Duplicate. Lead. Grow.
"Those that take action and position themselves to be in the right place at the right time will give you an overwhelming chance of success."
Bruce Piazza — Leads Plus Founder
Leads Plus — Who We Are
Leads Plus is building a modern financial-services sales and network marketing organization designed to give everyday people the opportunity, tools, training, products, and support to build a meaningful income and a long-term business.
For more than 15 years, Leads Plus operated as a traditional direct-sales organization, recruiting and training sales professionals to market financial products and services. In 2026, Leads Plus entered a new chapter, evolving into a network marketing model that allows our Sales Partners not only to generate personal sales income, but also to recruit, train, develop, and lead their own sales organizations.
Our mission is simple: combine proven financial products, powerful technology, professional training, and team building into one complete business opportunity.
Leads Plus Sales Partners can participate in several income-producing areas, including merchant services, business financing, loan brokerage, lead generation, and network team building. Our proprietary CRM and prospecting system gives Sales Partners access to sales opportunities and provides the technology needed to organize prospects, make contacts, generate presentations, follow up, recruit, and grow their business.
We believe a successful opportunity should not require an advanced degree, years of financial experience, or a large investment. Leads Plus is designed for the average person who is willing to learn, work, follow a system, and help others do the same. We provide extensive live and video-based training, sales support, recruiting tools, prospecting resources, duplicate marketing systems, and leadership development to help our partners succeed.
Powerful Strategic Partnerships
A major strength of Leads Plus is the quality of the companies and financial resources behind the products our Sales Partners represent.
Through our strategic relationship with Cignapay, an Inc. 5000 company serving more than 35,000 customers, Leads Plus Sales Partners can introduce businesses to competitive merchant-processing solutions while developing upfront commissions and potential residual income.
Through Paylo Capital, our Sales Partners and loan brokers can help businesses access capital through a network of more than 500 lending sources, including banks, SBA lenders, private lenders, family offices, institutional lenders, equity sources, and venture-capital providers.
This gives a Leads Plus Sales Partner the ability to approach a business owner with more than a single product. We are building a financial-services platform where one relationship can potentially create multiple opportunities to help a business while creating multiple income streams for the Sales Partner.
Learning From Proven Financial Distribution Models
History has demonstrated how powerful network marketing can become when it is combined with a strong financial product, professional training, duplication, and leadership development.
One of the most recognizable examples is A.L. Williams, which began in 1977 with approximately 85 representatives and initially focused heavily on one core financial product — term life insurance. Through a system built around recruiting, training, duplication, and personal development, the organization grew into one of the most successful distribution organizations in the financial-services industry and ultimately became associated with what is known today as Primerica.
Leads Plus is not attempting to duplicate another company. We are applying an important principle demonstrated by successful organizations throughout history:
When you combine a valuable financial product with a simple system, strong training, technology, recruiting, leadership, and duplication, ordinary people can build extraordinary organizations.
The difference is that Leads Plus is entering the marketplace with multiple financial products and services, modern technology, online presentations, CRM prospecting tools, professional closers, training resources, and strategic financial partners already in place.
Our Vision
Our vision is to develop a nationwide organization of Merchant Advisors, Loan Brokers, Sales Professionals, Team Builders, and Network Leaders who work together under one system.
A person can begin by learning how to generate a merchant-services prospect or business-loan opportunity. As they gain experience, they can recruit and mentor others, build a sales team, develop leaders, and create income from both their own production and the production of the organization they help build.
That creates several potential income opportunities:
"Our philosophy is that sales creates income, but duplication creates scale."
2026 — The Next Generation of Leads Plus
2026 represents the beginning of the next generation of Leads Plus.
After 15 years of experience in direct sales, we are combining that foundation with network marketing, financial services, technology, professional training, and strategic partnerships to build something much larger:
A nationwide financial-services sales organization where people can earn today, build a team for tomorrow, and potentially create a business that continues producing income for years to come.
One System. Multiple Financial Products. Multiple Income Opportunities. One Team.
"More Leads. More Sales. More Income."
— Bruce Piazza — Leads Plus Founder