Key Points of Selling Dual Pricing

Dual pricing is a compliant pricing model where merchants post two prices — a cash price and a card price. The card price includes the processing fee, so the merchant pays zero in processing costs.

Dual pricing is fully compliant with Visa, Mastercard, and all major card brands when implemented correctly through our program. Merchants are protected and audited regularly to ensure compliance.

The average merchant pays 2.5%–4% in processing fees. With dual pricing, those fees are eliminated entirely. Show the merchant their current statement and calculate their monthly savings on the spot.

Gas stations have used dual pricing for decades. Consumers are familiar with the concept. Most customers prefer to pay cash when they see the savings — and those who pay by card simply cover the cost.

Our program provides all required signage and terminal programming. The merchant does nothing — we handle the full setup. It's a seamless transition with no disruption to their business.

Because the card price includes the full processing fee, your residual is calculated on a higher ticket average. More volume at full margin means a larger, more consistent monthly residual for you.